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About Section Co.

We design simple, delightful office spaces, financial institution branches, and architectural software.

Founded by award-winning architect Austen Conrad, we’re a licensed architectural practice and applied AI lab, blending the art of design with AI we build ourselves.

Planning a test fit, build-out, or branch update in Colorado, Kentucky, Utah or Wisconsin? Let’s talk.

Email
[email protected]
Text message
(855) 455-2200

Founded

2026

Founder

Austen Conrad

AIA · NCARB · NCIDQ

Mailing address

338 Main St., Longmont, CO 80501

Founder's experience

15+ yrs

Architecture specialties

Office space · Financial institutions

Services

Architecture · Owner's representation · Applied AI research

Licensed in

COKYUTWI

Coming soon

FLTX

Our founder

Recognition

Award schedule · won by Austen as a design architect at his previous firm, Strang, Inc.
YearAwardIssued byProjectType
2026Bronze, Design Excellence Award for Contract – Office/Corporate 25,000 to 49,999 SFASID WisconsinStoughton Trailers HeadquartersOffice
2025Honorable Mention, RetailIIDA WisconsinLandmark Credit Union, Oconomowoc BranchFinancial
2023Best Renovation: OfficeInBusiness Commercial Design AwardsNational Guardian Life Insurance HeadquartersOffice
2023Silver, Design Excellence Award for Contract – Office/Corporate 25,000 to 49,999 SFASID WisconsinNational Guardian Life Insurance HeadquartersOffice
2022Silver, Design Excellence Award for Contract – Office/Corporate 9,999 SF and underASID WisconsinVenture Investors, Madison officeOffice
2020Best New Development or Renovation – RetailInBusiness Commercial Design AwardsSummit Credit Union, Mt. Horeb branchFinancial
2020Silver: Contract Retail/ShowroomASID WisconsinSummit Credit Union, Mt. Horeb branchFinancial
2018Best New Development or Renovation – RetailInBusiness Commercial Design AwardsSummit Credit Union, Monona branchFinancial

Our core principles

General notes · apply to every project, product and article

  1. 01

    Act with integrity, always. We do what is right, even when it is inconvenient, unprofitable, or unseen.

  2. 02

    Fisher-Price easy. Make it as simple and delightful as a toddler's toy. If it needs explanation, it's not done.

  3. 03

    Start with the customer, end with the system. Design the customer experience first, then build the processes and technology behind it.

  4. 04

    No bottlenecks. We remove ambiguity, compress timelines, and make outcomes predictable. Slow is a design failure.

Let's connect!